
Dashlane
ROLE: CREATIVE STRATEGIST
Creative Idea: Random, on purpose.
By showing the beauty of random, we used art, language and science to help make the case for using a password manager.
A Case For Keeping It Random
Excerpt from the content:
βThe best password is one that is truly random. It contains no patterns, no words and no deeper meaning. It is very difficult for people and software to hack and almost impossible to remember.β